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Services: Strategy | UX | Development

Pluralitas non est ponenda sine necessitate.1

– William of Ockham

Keep It Simple, Stupid.


User Experience

What is User Experience (UX)? Consider online bill payment. On some sites, what should be a simple transaction seems engineered to frustrate. On others, you're done in a minute or two.

The difference? The quality of the sites' user experience. Good UX is transparent to the user. It not only anticipates users' goals, it also offers a measure of surprise and delight.

At Boolean Arts, we champion user-friendly interface and intuitive user experience. And with extensive experience in both front-end and back-end development we can deliver a project from focus groups and scenarios of use, through wireframes and functional spec, to prototype and development.

Because we believe users should swear by our experience, not at it.

  1. Occam's Razor, often translated as "Entities should not be multiplied unnecessarily."